Strategic Communications, Fundraising & Business Development

Relevance, applied — for organisations doing work that matters.

I work directly with NPOs, NGOs and social-impact organisations — bringing together strategic communications, fundraising, business development and media liaison with organisational strategy, marketing strategy and people practice, delivered personally, one client relationship at a time.

Latest News
Aug 7, 2026
Shhht, It’s coming
Aug 7, 2026
Hello world!
How We Work Together

Three ways to bring Relevance in-house — without hiring in-house.

Each retainer protects a fixed weekly capacity, so the relationship stays strategic and asynchronous rather than ad-hoc. Every engagement starts with a conversation about which model fits your organisation's stage.

Tier I

Strategic Comms & Thought-Leadership Retainer

Advisory-level counsel for organisations that need a strategic voice, not another pair of hands on execution.

  • Monthly strategy session
  • Executive op-eds
  • One media release per cycle
  • Advisory only — excludes distribution & day-to-day management
Entry point for organisations building their public voice.
Tier II

Proactive Pipeline & Proposal Retainer

For organisations whose growth depends on funding — a modular system for building and moving proposals.

  • Modular funding & proposal-building system
  • Rapid grant bid assembly
  • Pipeline strategy & positioning
  • Excludes raw data-gathering & portal submissions
Built for organisations actively growing a funder base.
Tier III · Flagship

Full-Circle Relevance Engine

Tiers I and II, fully synchronised — a single strategic partner covering voice and funding together.

  • Everything in Tier I & Tier II
  • Fully synchronised strategy across comms and funding
  • Single monthly touchpoint, async support between
  • Priority scope for time-sensitive campaigns
The model currently trusted by ChildSafe South Africa.

Prefer something lighter? Ad-hoc and project-based work is available at an hourly consulting rate.

Ask About Hourly Work
About Shane

More than 25 years in public health, education and social welfare is what shapes the counsel.

I'm a multi-skilled consultant dedicated to advancing strategic organisational goals through stronger management, marketing and people practice — the combination it takes to instil new vision, passion and engagement at every level of an organisation. My focus is on solutions that help organisations facilitate change, achieve their vision, and optimise performance and productivity. Relevance Consulting is where I bring that focus directly to the health and social welfare sectors where I've built my career.

Where I Add Value
Business Development Media Liaison Management Practice Organisational Development Organisational Strategy Marketing Strategy Integrated Marketing Communications E-marketing Human Resources Employee Relations Labour Law Training and Development

In 2009, I was voted one of the top office professionals in South Africa and have since shared platforms with well-known personalities at conferences and seminars internationally — bringing disarming courtesy, a bit of fun, and good humour to inspiring people toward determined action. I'm also an EDTP SETA-accredited training facilitator, delivering soft-skills training (confidence, assertiveness, emotional intelligence, leadership, communication) through a structured, non-threatening, facilitation-based approach rather than a straight lecture.

Scope & Track Record
25+ Years
Inside the public health, education and social welfare sectors
Multi-Million Rand
Raised in a single three-month fundraising campaign
National Reach
Designed and launched a self-sustaining public awareness campaign, still running today
Public Health Education Social Welfare Community Development Animal Welfare
Results in the Field

What the Full-Circle Relevance Engine looks like in practice.

ChildSafe South Africa

From volunteer to strategic communications lead.

I began volunteering with ChildSafe SA in 2024 and moved onto a formal retainer roughly six months later. Since then, the scope has grown to cover strategic advisory, media relations, campaign development and digital platform architecture — including the ParentlineSA (Mikhulu Trust) WhatsApp partnership for emergency support.

In January 2026, a national media push across eNCA, Newzroom Afrika and print/digital secured significant earned coverage for the Section 28 scholar transport safety mandate.

2026 Award
Best Children's Health & Development Advocacy Organisation — Africa Excellence Awards
National
eNCA, Newzroom Afrika & print/digital coverage secured on scholar transport safety
Quarterly
PR & social dashboards showing steady growth in traffic and following
 Founding Partner Initiative · 5 Lifetime Slots

Relevance 2.0 — South Africa's first full-suite NPO Business Development & Grant Proposal SaaS Enterprise.

A separate platform from this practice, built to digitise a proprietary 7-Stage Donor Conversion Funnel — funder discovery, proposal writing, budget validation, and donor stewardship, unified into one system built exclusively for South African NPOs.

Apply for a Founding Partner slot
Unlimited lifetime access, zero subscription fees — for 5 hand-picked South African NPOs.
Get In Touch

Let's talk about what your organisation needs.

Every engagement starts with a free consultation about where you are and which model actually fits.

WhatsApp081 660 8760
Based inCape Town, South Africa